British & Irish Lions

Social media platform TikTok has been named the ‘Official Creator Platform’ of the ongoing British & Irish Lions’ tour of South Africa. U

The British & Irish Lions and South Africa Rugby have announced British Airways as the latest sponsor for the 2021 Lions tour under their joint commercial offering

Coca-Cola Company’s global hydration brand, Powerade, has signed on as the latest sponsor of the British & Irish Lions’ forthcoming rugby union tour to South Africa.

The British & Irish Lions have continued a sponsorship drive ahead of this summer's tour of South Africa with the signing of financial services firm Santander International

The British and Irish Lions and South Africa Rugby have signed up sports nutrition brand Pro Athlete Supplementation as the latest sponsor for the upcoming series between the two sides

Automotive manufacturer Land Rover has signed up as a sponsor of the 2021 British & Irish Lions Tour of South Africa

Unilever-owned male skincare brand Dove Men+Care has extended its presence in the rugby market by becoming a sponsor of the British & Irish Lions in a deal brokered by the CSM Sport & Entertainment agency

Logistics company DHL Express has signed as the official logistics provider for the 2021 British & Irish Lions Tour of South Africa

The Famous Grouse, the blended Scotch whisky brand, has completed a trio of rugby union sponsorship agreements

The British & Irish Lions have signed Vodafone as lead sponsor ahead of the team's tour to South Africa in 2021. The brand will take the role of front-of-shirt sponsor for the tour

Specialist rugby brand Canterbury has renewed its Official Apparel Partner deal with the British & Irish Lions for the Tour of South Africa in 2021

British menswear retailer Hackett London has agreed a three-year partnership with the British & Irish Lions rugby union team