Board of Control for Cricket in India (BCCI)
IPL 2024: Every new team deal from cricket’s richest league
The 2024 Indian Premier League (IPL) season kicks off with all teams having bolstered their sponsorship portfolios in the run-up to cricket's biggest and most lucrative tournament.
Ceat recommits to IPL with new central sponsorship deal
Indian tyre brand Ceat has extended its central sponsorship agreement with the Indian Premier League for another five years.
BCCI sets base asking price for new IPL central sponsorship cycle
The base price for Indian Premier League central sponsorship has been revealed as the Board of Control for Cricket in India (BCCI) continues its process to fill the nine remaining central sponsor positions…
BCCI centralises stadium pouring rights for Reliance-owned Campa Cola
Indian cola brand Campa has secured stadium pouring rights across India’s home international matches through its new central sponsorship agreement with the Board of Control for Cricket in India (BCCI).
Tata retains IPL title sponsor rights in record deal
The Tata Group conglomerate has secured a five-year extension to its title sponsorship rights for the Indian Premier League (IPL).
BCCI announces Campa and Atomberg Technologies as new central sponsors
The Board of Control for Cricket in India (BCCI) has announced Indian brands Campa and Atomberg Technologies as 'Official Partners' on three-year deals.
BCCI invites bids for Women’s Premier League partnership rights
The Board of Control for Cricket in India (BCCI) has released a request for quotation in relation to partnership rights for its new Women’s Premier League T20 competition, which launched last year.
BCCI invites IPL title sponsorship bids
The Board of Control for Cricket in India (BCCI) has invited bids in a new tender process for title sponsorship rights of the Indian Premier League (IPL) from 2024 to 2028.
BCCI takes Byju’s to court over unpaid sponsorship fees
The Board of Control for Cricket in India (BCCI) has launched legal action against former top-tier sponsor Byju's over alleged non-payment of overdue sponsorship fees.
BCCI adds SBI Life sponsorship ahead of Australia ODI series
Insurance company SBI Life has become the latest addition to the sponsorship portfolio of the Board of Control for Cricket in India (BCCI)
BCCI targets sponsor additions after headline spots filled
The Board of Control for Cricket in India (BCCI) is looking to follow recent deals in flagship sponsorship positions by making further additions to its portfolio
BCCI secures title sponsorship fee uplift in IDFC First Bank deal
The Board of Control for Cricket in India has unveiled a lucrative new title sponsor in the shape of IDFC First Bank, the private sector bank
BCCI ‘lowers title sponsor asking price’
The Board of Control for Cricket in India (BCCI) has reduced the asking price for its title sponsorship rights after issuing an invitation to tender last week
BCCI invites bids for title sponsorship rights
The Board of Control for Cricket in India (BCCI) has today (Tuesday) announced the release of an invitation to tender for title sponsorship rights to its events.
BCCI Dream11 deal reflects course correction for Indian tech sponsorship spending
The Board of Control for Cricket in India (BCCI) has prioritised stability over profits in taking a significantly lower fee for its new Team India lead sponsorship deal with Dream11.
Dream11 upgrades to BCCI main sponsor
The Board of Control for Cricket in India (BCCI) has announced fantasy gaming platform Dream11 as its new main sponsor on a three-year deal, replacing Byju's
BCCI issues ITT for lead sponsor as it seeks Byju’s replacement
The Board of Control for Cricket in India (BCCI) has issued an invitation to tender for lead sponsorship rights to the Indian national team
BCCI restores prestige to kit supplier position with Adidas deal
The cricket body will be hoping the new five-year contract puts to bed a turbulent period where the kit supplier rights switched between two less illustrious Indian clothing brands.