Bayern Munich

Bundesliga club Bayern Munich has signed a new partnership with Japanese video game developer Konami, bringing to an end its association with EA Sports

German Bundesliga football club Bayern Munich has renewed its partnership with technology and consumer electronics company Gigaset. The new agreement will run until 2022

In May, BMW pulled out of advanced sponsorship talks with Bayern Munich, citing trust issues and doubts around value-for-money

Bundesliga club Bayern Munich has extended its Gold Partner deal with US consumer goods giant Procter & Gamble

German Bundesliga football club Bayern Munich has extended its longstanding partnership with the Paulaner brewery

Bundesliga club Bayern Munich has signed a new regional partnership with the Industrial Bank of China (CIB), one of the world’s largest banks.

BMW is set to replace rival car manufacturer Audi as a main sponsor of German Bundesliga football club Bayern Munich, according to Manager magazine

Bundesliga club Bayern Munich has signed a new regional partnership with Singaporean home appliance brand Lux Asia Pacific

Bundesliga club Bayern Munich has turned up the heat in its sponsorship portfolio, after signing a new regional deal with German boiler manufacturer Viesseman.

At the start of December 2019, Qatar Airlines leveraged its sponsorships with AS Roma, FC Bayern Munich and Fifa with an in-flight safety video based around a fictional pre-match team-talk.

As part of Bundesliga champions Bayern Munich’s 120th anniversary celebration in February 2020, the club invited fans to vote for the most emotional moment in its history through an initiative run in harness with new partner Google.

Siemens showcased its data and analytics expertise by recording and visualising the fan energy and emotion of matches at Bayern’s Allianz Arena.

The ‘Where Winners Feel at Home’ activation was built around the creation of a fully functioning hotel room – with pitch view – in Bayern’s Allianz Arena.

Bundesliga champions Bayern Munich are reportedly close to signing a new sponsorship deal with German carmaker BMW, which could take over from rival brand Audi as the club’s Official Car Partner.

German Bundesliga football club Bayern Munich has extended its partnership with music streaming service Apple Music. The new agreement will run until June 30, 2019

German Bundesliga football champion Bayern Munich has extended a partnership with Beats by Dr Dre, the high-profile headphones and loudspeakers manufacturer.

German Bundesliga football club Bayern Munich has agreed a deal with Qatar Airways to become its new sleeve sponsor from next season.

German Bundesliga football club Bayern Munich has entered into a partnership with hotel group Marriott International.

Doha’s Hamad International Airport has expanded its partnership with Bayern Munich to become the German Bundesliga football club’s sleeve sponsor.

German Bundesliga football club Bayern Munich has entered into a three-year partnership with Siemens.

German Bundesliga football club Bayern Munich has extended its partnership with sports betting and casino games provider Tipico.

German mechanical engineering company MAN has extended a partnership with German Bundesliga top-tier football club Bayern Munich.

US consumer goods manufacturer Procter & Gamble has agreed a partnership with German Bundesliga football club Bayern Munich.

German Bundesliga football club Bayern Munich has named Doha’s Hamad International Airport as its 10th platinum partner.

German Bundesliga football club Bayern Munich has entered into an official partnership with audio products manufacturer Beats Electronics.

German Bundesliga football club Bayern Munich has entered into a partnership with Thai sugar producer Wangkanai.

German Bundesliga champion Bayern Munich has agreed a long-term extension to its shirt sponsorship deal with Deutsche Telekom.

Automotive company Audi has extended its long-term partnership with German Bundesliga champion Bayern Munich.

German Bundesliga champion Bayern Munich has signed a regional sponsorship agreement with Chinese mineral water brand Evergrande Spring.

Technology and consumer electronics company Gigaset has agreed to become a premium partner of German Bundesliga champion Bayern Munich.

Brewery Paulaner has signed a long-term extension to its premium sponsorship of German Bundesliga champion Bayern Munich.

Sports betting and casino games provider Tipico has become a premium partner of Bayern Munich, the recently-crowned champion of German football’s top-tier Bundesliga.

Recently crowned German Bundesliga football champion Bayern Munich has extended a long-term partnership deal with sportswear company Adidas.

Hirmer Group has signed up as the formalwear partner of Bayern Basketball, the Munich-based top-tier German Bundesliga club.

German Basketball Bundesliga team Bayern Munich has signed a two-year extension to its partnership with betting group Bwin.

German Bundesliga football champion Bayern Munich has agreed an enhanced six-year partnership, from 2014-15 to 2019-20, with global logistics company DHL.

German Bundesliga champion Bayern Munich has extended its sponsorship agreement with solar power company Yingli Green Energy.