Jumping off the idea that the Barca team is out of this world, Audi leveraged its sponsorship to launch its new Audi e-tron in April 2019 via an alien-themed campaign spanning TV, print and social media.
PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources
Russian gambling brand 1XBet has had its UK site suspended after a Sunday Times investigation exposed the brand for taking bets on children's sport
Barcelona has signed a new fan experience partnership with US record label and entertainment group Sony Music
LaLiga club Barcelona has hinted that it will not sell the complete title rights to its revamped Camp Nou stadium, but will aims to sell sponsor rights alongside the Camp Nou name