Jumping off the idea that the Barca team is out of this world, Audi leveraged its sponsorship to launch its new Audi e-tron in April 2019 via an alien-themed campaign spanning TV, print and social media.

In autumn 2019, Beko rolled out an online video series that continued its strategy of using the Barcelona sponsorship to promote healthy lifestyles.

Russian gambling brand 1XBet has had its UK site suspended after a Sunday Times investigation exposed the brand for taking bets on children's sport

Barcelona has signed a new fan experience partnership with US record label and entertainment group Sony Music

LaLiga club Barcelona has hinted that it will not sell the complete title rights to its revamped Camp Nou stadium, but will aims to sell sponsor rights alongside the Camp Nou name

Chinese smartphone brand Oppo has renewed its partnership with LaLiga club Barcelona

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Barcelona has extended its regional partnership with Spanish private health insurance firm Assistència Sanitària.

Long-term sponsorship deals have helped Real Madrid become the first club to generate over €750m ($850.1m) in a single season, according to a new report from Deloitte.

Income from commercial operations has become the most important revenue source for the top European football clubs in eight leagues, according to a new report by KPMG’s Football Benchmark team.

Spanish pharmaceutical group Grifols is close to acquiring the naming rights to Barcelona’s Camp Nou stadium redevelopment in a deal valued at about €20m per year.

LaLiga giants Barcelona have turned down a $300m (€264m) bid for Camp Nou Naming Rights from communications group Mediapro.

Tools company Stanley Black & Decker has stepped up its backing of Spanish LaLiga football club Barcelona by sponsoring its women’s team, FCB Femeni.

Spanish LaLiga football club Barcelona has expanded its partnership with shampoo brand Head & Shoulders.

Spanish financial services provider CaixaBank has renewed its sponsorship deal with LaLiga football club Barcelona.

Members of Spanish LaLiga football club Barcelona have voted to approve deals with Japanese e-commerce giant Rakuten and Chinese sports and entertainment company Mission Hills Group.

Online betting company Betfair has agreed a sponsorship deal with Spanish Liga football club Barcelona.