Barcelona

Japanese video game company Konami said it has dropped French footballer Antoine Griezmann from his role as a brand ambassador following a racism row involving him and his French teammate Ousmane Dembele

Spanish LaLiga club Barcelona has extended its training partner deal with Turkish white goods brand Beko for the 2021-22 season

Japanese internet services brand Rakuten has taken up the one-year option to continue as the ‘Main Global Partner’ of LaLiga club FC Barcelona through the 2021-22 season.

Jumping off the idea that the Barca team is out of this world, Audi leveraged its sponsorship to launch its new Audi e-tron in April 2019 via an alien-themed campaign spanning TV, print and social media.

In autumn 2019, Beko rolled out an online video series that continued its strategy of using the Barcelona sponsorship to promote healthy lifestyles.

Spanish LaLiga football club Barcelona has teamed up with blockchain-based fan engagement company Chiliz, through which fans can interact via the Socios.com voting and rewards platform

FC Barcelona has collaborated with the China Academy of Art to produce a series of posters to mark the upcoming Chinese New Year that combine the club's stars with traditional Chinese patterns and graphics

Online trading platform FBS has signed a global sponsorship deal with LaLiga club Barcelona for four-and-a-half years, through 30 June 2024

Russian gambling brand 1XBet has had its UK site suspended after a Sunday Times investigation exposed the brand for taking bets on children's sport

Barcelona has signed a new fan experience partnership with US record label and entertainment group Sony Music

LaLiga club Barcelona has hinted that it will not sell the complete title rights to its revamped Camp Nou stadium, but will aims to sell sponsor rights alongside the Camp Nou name

Chinese smartphone brand Oppo has renewed its partnership with LaLiga club Barcelona

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Barcelona has extended its regional partnership with Spanish private health insurance firm Assistència Sanitària.

Long-term sponsorship deals have helped Real Madrid become the first club to generate over €750m ($850.1m) in a single season, according to a new report from Deloitte.

Income from commercial operations has become the most important revenue source for the top European football clubs in eight leagues, according to a new report by KPMG’s Football Benchmark team.

Spanish pharmaceutical group Grifols is close to acquiring the naming rights to Barcelona’s Camp Nou stadium redevelopment in a deal valued at about €20m per year.