Barcelona FC

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Spanish club FC Barcelona is unlikely to budge from its €25m-per-year ($28.4

PROJECT DETAILS Sponsorship title: Stanley Black & Decker, Official Partner of FC Barcelona Women Duration of sponsorship: March 2018 – Ongoing E

PROJECT DETAILS Sponsorship title: Betfair Official Partner of FC Barcelona Duration of sponsorship: July 2016 – July 2019 Entered by: CAA Sports Consulting Sponsor’s industry sector: Betting Right

Catalan beer brand Estrella Damm has almost doubled its fee for the Official Beer rights of LaLiga club Barcelona, as it upgrades to the club’s new Global Partner level from 2018-19 to 2021-22.

Spanish LaLiga club Barcelona has extended its sponsorship agreement with Turkish home appliances brand Beko for three seasons, from 2018-19 to 2020-21.

LaLiga club Barcelona and Seat-owned sports car brand Cupra have signed a global partner deal for the next five seasons. Cupra replaces long-term car partner Audi in the car category

A new brand has emerged as favourite to acquire the naming rights to Barcelona’s Camp Nou stadium redevelopment.

International sportsbook Tempobet has renewed its LED advertising deal with Real Madrid and Barcelona FC for one more season.

US fashion brand Thom Browne has signed a sponsorship deal with Spanish LaLiga football club Barcelona

Features

Music streaming service Deezer has taken its first steps into sport sponsorship, signing deals with Manchester United and FC Barcelona, to set it apart from the competition within a crowded streaming market.

Nestlé’s Milo powdered drink brand becomes Barcelona’s official tonic food drink, however the deal is not a standard media visibility deal for Nestlé.

Online betting company Betfair has reprised an Official Partner deal with Spanish LaLiga club Barcelona, after a five-year gap.

Spanish La Liga Champions Barcelona are still in talks to renew their main sponsorship deal with Qatar Airways, despite widespread media reports in January that the talks had collapsed.

Spanish Liga club FC Barcelona, this month, sold its first Brazilian market sponsorship to the deodorant brand Tenys Pé Baruel.

FC Barcelona has signed its first regional sponsorship deal in the Indian market with Nokia India, the number one mobile phone brand in the country