Australian Football League (AFL)

The Australian Football League has entered into a ten-year agreement with TGI Sport, the Bruin-Capital-owned virtual advertising technology, media and marketing company, to deliver perimeter matchday signage boards, digital screens and ‘fan engagement offerings’.

Toyota Australia's extension of its long-running naming rights deal with the Australian Football League is the largest sponsorship deal in Australian sport.

The Australian Football League (AFL) has today (Monday) announced a four-year extension of its title sponsorship deal with Toyota

The Australian Football League has announced a sponsorship agreement with Pepperjack Wines. The deal sees the Treasury Wine Estates-owned brand become the official wine of the current AFL season

More than a third of Australian Football League supporters are concerned about gambling adverts during AFL matches, according to a survey conducted by the AFL Fans Association

The Australian Football League has signed a five-year sponsorship agreement with cryptocurrency exchange platform The deal makes Crypto

The Australian Football League has signed a 10-year extension to its sponsorship agreement with fast-food chain McDonald’s.

Indian retailer Future Group has pulled out of its sponsorship of the Indian Premier League. The company is suffering financial problems linked to Covid-19

Real Madrid is the world's most valuable football brand, according to an annual report by brand consultancy Brand Finance. The report says the Spanish club's brand is worth €1.419bn ($1.6

Cricket Australia confirmed it will stage the longest ever Big Bash League in 2020-21, despite some players calling for a reduced version of the domestic Twenty20 tournament – Reuters A

Organisers of this year's Wuhan Open WTA Tour event, pencilled for October 19 to 25, told Agence France Presse that it will be "hugely symbolic" in terms of the city's fight against Covid-19 should it…

The promoter of the Singapore Formula One Grand Prix has said it would be "unfeasible" for it to stage a race with no fans. The race is scheduled for September 20

The Australian Football League has agreed a sponsorship deal with toothpaste brand Colgate, and announced plans to rejig its match schedule as it aims for a June restart