ASB Bank
Borrow the All Blacks – ASB & New Zealand Rugby
To boost New Zealand’s small business economy after the pandemic shutdown of 2020, ASB Bank leveraged its partnerships with New Zealand Rugby and Eden Park Stadium with an SME-focused activation.
Eden Park to become Coopers Catch Park for Bledisloe Cup match
Eden Park, New Zealand’s national stadium, will take on the moniker of Coopers Catch Park this week after a decision was made on its innovative naming rights deal.
Eden Park signs ‘world first’ naming-rights deal with ASB
Eden Park, New Zealand’s national stadium, has signed the first naming-rights deal in its 117-year history, albeit on a temporary basis.