AS Saint-Etienne
Sportfive brokers Randstad’s back-of-shirt deal at Lens, Saint-Étienne’s Zebet renewal
The Sportfive agency has brokered a new, back-of-shirt deal between Ligue 1 outfit Racing Club de Lens and the Randstad Group, starting this season, as well as relegated Saint-Étienne’s continued association wi…
Accor downgrades to PSG training sleeve, Smart Good Things upgrades at Saint-Etienne
Hotel group Accor has extended its association with Paris Saint-Germain for a further four years to promote its lifestyle loyalty programme – ALL-Accor Live Limitless.
Saint-Étienne switches to Hummel in Sportfive-brokered deal
AS Saint-Étienne has signed up Danish sportswear brand Hummel as its new kit supplier.
The five-year deal, which will run until the end of the 2026-27 season, was brokered by the Sportfive agency.
Aésio Mutuelle extends shirt sponsorship with Saint-Étienne in Sportfive-brokered deal
Mutual insurance company Aésio Mutuelle has extended its front-of-shirt sponsorship with French Ligue 1 club AS Saint-Étienne in a deal brokered by the club’s exclusive marketing agency Sportfive.
AS Saint-Étienne extends with kit supplier Le Coq Sportif
French Ligue 1 club AS Saint-Étienne has extended with long-standing kit supplier Le Coq Sportif.
The deal follows the five-year contract signed between the pair in 2015.
Lagardère Sports signs up Saint-Étienne betting sponsor
AS Saint-Étienne has added ZEbet, the French betting firm, to its portfolio of sponsors after an agreement was negotiated by the Lagardère Sports agency.
Saint-Étienne teams up with Groupe Afflelou
French Ligue 1 football club AS Saint-Étienne has signed a new partnership with opticians chain Groupe Afflelou.