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Late July 2020 saw NHL partner Apple mark the return of hockey after its pandemic shutdown with a campaign called ‘Hockey Tape’, part of its ongoing ‘Shot On iPhone’ marketing platform.

Headphone brand Beats by Dre has signed a multi-year sponsorship and merchandise deal with the National Basketball Association (NBA)

Apple’s Beats by Dre has extended its Official Sound Partner deal with Chelsea FC. The new deal will run for three years, until the end of the 2020-21 season.

German Bundesliga football club Bayern Munich has extended its partnership with music streaming service Apple Music. The new agreement will run until June 30, 2019