America’s Cup Event Authority

Italian fashion house Prada has agreed a deal to become the new main sponsor of the America’s Cup sailing event.

The Bermuda Tourism Authority has agreed a deal to become an official partner of the 35th America’s Cup.

Moët & Chandon has been unveiled as the official Champagne of the 2017 America’s Cup.

UK luxury watch brand Bremont will use its Timing Partner deal with sailing’s America’s Cup and defending champions Oracle Team USA to help drive the company’s expansion into the US.

Gosling’s has been unveiled as the official rum and ginger beer of the 2017 America’s Cup sailing event.

Automotive manufacturer BMW has been unveiled as a global partner of the America’s Cup sailing event.

British automotive company Jaguar Land Rover has secured the title sponsorship position with the Ben Ainslie Racing team ahead of the 35th America’s Cup sailing event.

Luxury goods brand Louis Vuitton has added presentation rights to the America’s Cup and title rights to the World Series and Qualifiers in its renewal as title sponsor of the Louis Vuitton Cup challenger series in a two-and-a-half year deal.

Luxury clothing brand Louis Vuitton has expanded its association with the America’s Cup by becoming the title sponsor of the sailing event’s series.

The Bermudan arm of multinational professional services company PricewaterhouseCoopers has been named as an official sponsor of the 35th America’s Cup sailing showpiece.

Watch manufacturer Bremont has sealed a deal to become the official timing partner of the America’s Cup and the sailing event’s defending champion, Oracle Team USA.

The value and scope of team sponsorships varied wildly among the teams that competed in the finals of the 34th America’s Cup, held in 2013.

The 34th America’s Cup sailing event this September will reach around $100m (€77m) in sponsorship revenue despite a turbulent few months on and off the water.

THE COMMERCIAL PROGRAMME for the 34th America’s Cup in San Francisco this September has been hailed a success by its organisers despite little or no uplift in income from central sponsorships compared w…