Amaury Sport Organisation

Japanese manufacturing brand Yamaha has signed a new partnership with the Tour de France and other leading cycling events staged by organiser Amaury Sport Organisation

Carmaker Škoda has extended its role as Official Main Partner and Vehicle Partner of the Tour de France, from 2019 to 2023.

German tyre manufacturer Continental has upgraded its association with the Tour de France by becoming a main partner of the cycling showpiece for its 2019 edition

Amaury Sports Organisation, owner of the Tour de France, has opened up new geo-localised sponsorship opportunities for the cycling ‘Grand Tour’.

German tyre manufacturer Continental has been named as an official partner of the Tour de France cycling event.

Bike equipment manufacturer Mavic has renewed its sponsorship of the Tour de France cycling event.

Energy management firm Schneider Electric has extended its title sponsorship of the Paris Marathon, while Japanese sportswear company Asics has also renewed its partnership with the mass-participation event.

French shipping company Brittany Ferries has been named an official supporter of the 2016 Grand Départ, the event that marks the opening of the Tour de France cycling competition.

Norwegian oil and gas company Statoil has extended its agreement to serve as the main sponsor of the Arctic Race of Norway cycling event.

A good sponsorship creates value for both parties

French financial services company Cofidis last month re-committed to a cycling-only portfolio for the next three years after renewing its second-tier agreement with La Vuelta a España and its title sponsorship of the Team Cofidis UCI Continental Tour team.

Sponsorship is likely to be the main short-to-medium term revenue opportunity from the partnership between the Velon group of UCI WorldTour cycling teams and the Infront Sports & Media agency signed last…

South-Africa based IT solutions and services provider, Dimension Data, this month, struck its biggest sponsorship to date when it signed a five-year Official Technology Partner deal, from 2015 to 2019, with Amaury Sport Organisation (ASO), owners of the Tour de France and other cycling events.

US bicycle manufacturer Specialized Women has renewed its deal to serve as the official performance bike of women’s cycling event La Course by Le Tour de France.

Opticians chain Krys has enhanced its partnership with the Tour de France by striking a deal to sponsor the cycling event’s white jersey.

Czech automotive manufacturer Skoda has secured an agreement to replace French betting company PMU as the points classification jersey sponsor at cycling event the Tour de France.

The Tour de France is seeking a new partner for one of its major commercial packages after state-controlled betting and gaming operator PMU announced it will withdraw its sponsorship of the cycling race’s green jersey from 2015.

Amaury Sport Organisation (ASO), the organising body for the Tour de France, is bidding to attract a US sponsor to help support a women’s edition of the cycling race.

Czech automobile manufacturer Skoda has confirmed a renewal of its top-tier sponsorship of the Tour de France under a wide-ranging five-year deal with the cycling race’s organising body Amaury Sports Organisation.

Czech automobile manufacturer Skoda has said it has reached an agreement on the renewal of its top-tier sponsorship of cycling race the Tour de France for another five years through 2018.

Sports nutrition brand PowerBar has extended its partnership with cycling race the Tour de France through 2018.

UK higher education institution Sheffield Hallam University has announced it will be an official supporter of the Tour de France Grand Depart 2014.

French grain producer RAGT Semences has enhanced and extended its partnership with the Tour de France by agreeing to become the new title sponsor of the cycling race’s team classification.