A-Leagues
International brands drive sponsorship economy in Australia and New Zealand
Sport in Australia and New Zealand remains overwhelmingly reliant on international sponsors according to SportBusiness Sponsorship’s latest Australia and New Zealand Data Snapshot.
A-Leagues appoints former FMA executive Negus as director of international business
Australian football's A-Leagues has appointed former Football Marketing Asia sponsorship and marketing executive Ned Negus as director, international business
Liberty takes naming rights to Australia’s A-League Women
Financial services company Liberty has agreed a multi-year deal to become the first naming rights sponsor of A-League Women, the top tier of women’s club football in Australia.