Werder Bremen lands betting partner

Online betting company Tipbet has agreed a sponsorship deal with German Bundesliga football club Werder Bremen.

The deal names Tipbet as the club’s official betting partner for the 2016-17 Bundesliga season, which got underway last week.

Under the agreement, Tipbet will receive advertising exposure at Werder Bremen’s Weserstadion home ground on match days. Fan engagement initiatives will also be launched.

“With Werder Bremen we have not only acquired a very successful Bundesliga team on our side, but also a well-established European brand,” Philippos Naskos, product manager at Tipbet, said. “As a betting partner with Werder Bremen we are striving to increase our reputation. Therefore, we have agreed to an advantageous promotional package.”

Werder Bremen finished the 2015-16 season in 13th place and started the new campaign with a 6-0 defeat at defending champion Bayern Munich last Friday.