W88 adds Leicester to Premier League portfolio

Online gaming company W88 has entered into a new partnership with English Premier League football club Leicester City.

The deal will run for two years, covering the 2018-19 and 2019-20 seasons. W88 will serve as the official betting partner of Leicester City.

The company will gain rights to use the club’s brand in its marketing activities, as well as work with Leicester players to produce content.

In addition, W88 will have a branding presence on LED advertising boards inside the team’s King Power Stadium.

A W88 spokesman said: “We are confident that our partnership with Leicester City will allow us to bring football fans and customers in Asia closer to the club, and we look forward to engaging with them to build lasting relationships.”

Earlier this month, W88 also agreed a two-year deal to become the main sponsor of Leicester’s Premier League rival Wolverhampton Wanderers.

W88 branding will feature on the front of Wolves’ playing shirts and training wear for the 2018-19 and 2019-20 seasons.