Velux opens up EHF Champions League extension

Roof windows manufacturer Velux has extended its title sponsorship of the European Handball Federation’s Champions League club tournament.

The deal, which was struck with the EHF Marketing division of the governing body, will run for five years, from 2015-16 to 2019-20.

The company became the first title sponsor of the men’s EHF Champions League in 2010.

“As the competition expands still further in the coming season, we see the signing of this long‐term contract as a clear signal of the trust that the Velux Group has in both the Velux EHF Champions League and the ability of EHF Marketing to continue to deliver,” EHF president Jean Brihault said.

Michael Rasmussen, Velux’s group director of branding and marketing, added: “The Velux EHF Champions League is an extremely powerful platform to create and strengthen our relationship with customers and partners primarily in our key markets across Europe and share the passion and professionalism that best describes the Velux Group.”