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Vector Security adds Blue Jackets to NHL portfolio

Security and smart automation services provider Vector Security has signed a sponsorship deal with NHL ice hockey team the Columbus Blue Jackets.

The multi-year deal designates Vector as the official security partner of the Blue Jackets. Vector will receive in-arena sponsorship exclusivity in the home and business security categories.

The company will benefit from branding opportunities including LED and digital displays within Nationwide Arena, radio advertising and other promotional rights. Further exposure will be provided through dasher board signage.

“Columbus represents one of our largest markets in Ohio and is a strong area of growth for us,” Art Miller, vice-president of marketing for Vector, said.

Earlier this month, Vector signed a similar multi-year partnership with rival NHL team the Carolina Hurricanes.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.