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US Polo Association extends backing of China event

The US Polo Association has been announced as the official apparel sponsor of the 2018 China Open Polo Tournament.

The deal was announced by USPA Global Licensing Inc., the official licensing arm and broadcaster of the United States Polo Association (USPA), along with its China licensing partner, Yicai Brands Management.

The tournament takes place on Sunday at Beijing’s Tang Polo Club. It will mark the fourth consecutive year that U.S. Polo Assn. has been a major sponsor of the event.

The brand will provide official jerseys for players and uniforms for event staff.

China represents a major growth market for US Polo Association, which plans to have over 300 retail stores in the country over the next five years. Earlier this year, it became the first global brand to relocate its Chinese operations to the city of Changshu.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.