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United bets on new brand MoPlay​​​​​​​

English Premier League football club Manchester United has unveiled a global partnership with newly-launched mobile betting and gaming brand MoPlay.

The length of the multi-year deal was not disclosed.

Under the agreement, United and MoPlay will work together to offer exclusive content and will also collaborate on launching co-branded activations around the world.

MoPlay offers live in-play experiences across its portfolio of games.

“MoPlay are an innovative and dynamic company looking to further enhance our fans’ gaming experience,” United’s group managing director, Richard Arnold, said. “They are an exciting new brand that aims to modernise and improve the betting industry and we are delighted to be part of this journey.”

MoPlay chief executive Juergen Reutter added: “Engaging in such a high-profile partnership so soon after our inception truly puts our exciting new brand on the map. We look forward to working closely with the club’s vast array of talent – from all areas of the organisation, on and off the pitch – in order to reward the passion of the fans and deliver them an enhanced betting experience across the globe.”