English Premier League football club Tottenham Hotspur’s new stadium will feature its own microbrewery through a partnership between the team and Beavertown Brewery.
The deal names Tottenham-based Beavertown as the official craft beer supplier of the stadium, which is due to open for the start of the 2018-19 Premier League season. According to Tottenham, the stadium will become the first in the world to feature its own microbrewery.
The microbrewery will be situated in the South East corner of the stadium. Beavertown’s selection of craft beers will be sold, along with a collaboration beer that will be created and brewed in partnership with the club and Tottenham fans. A Beavertown Tottenham Taproom space will also be opened for fans to visit during the club’s home matches.
Tottenham’s director of operations, Matthew Collecott, said: “We are passionate about our community and have an excellent track record of working with local people and businesses, so to have the opportunity to work with an organisation such as Beavertown who are headquartered less than two miles away from our stadium makes this relationship extra special.
“This is yet another example of how the stadium development is supporting local business, while the unique concept of a microbrewery and Taproom inside a football stadium encapsulates our desire to innovate at our new home as part of our ambition to offer all our guests a unique matchday experience.”
Tottenham has also named Dutch brewing company Heineken as the official beer partner of the club and the stadium. Heineken products such as Amstel, Strongbow and Old Mout Cider will be sold at the ground as part of the deal.
Products will be sold in draft and bottle form throughout concourses and premium areas. Premium suite holders will also benefit from Heineken’s Blade beer dispenser, which allows guests to pour their own beer in their suites whenever they wish.