Tata Motors Prima, the heavy duty truck division of Indian automotive company Tata Motors, has secured a title sponsorship deal with Indian Premier League Twenty20 cricket team Kings XI Punjab.
Effective for this year’s eighth IPL season, Tata Motors Prima upgrades its partnership with Kings XI Punjab from associate sponsor – a designation it held last term. The terms of the agreement were not disclosed.
Smartphones and tablets manufacturer HTC will be the team’s associate sponsor for 2015, under a deal announced in January.
Tata Motors executive director of commercial vehicles, Ravi Pisharody, told the Indian Television website: “Firstly there is a natural connect with cricket as our target audience is male. Secondly, the transport community in Punjab is a big chunk of our customers.”
Kings XI Punjab begins the forthcoming IPL season against Rajasthan Royals at MCA International Stadium, Pune on April 8.