English Premier League football club Sunderland has extended its partnership with UK leisure operator Everyone Active.
The one-year deal will run for the duration of the 2016-17 season.
Everyone Active will retain its role as the official wellbeing partner of the club and continue to benefit from branding placement inside the team’s Stadium of Light home ground.
During the 2015-16 season, Everyone Active had access to a number of other rights, such as the rebranding of the club’s Fan Zone, as well as player endorsements and match-day programme advertising.
As part of the renewed deal, Everyone Active will also work with Sunderland on a range of initiatives to promote the benefits of positive lifestyle choice amongst the club’s fans.