Australian A-League football team Sydney FC has signed a three-year premium partnership with freight and logistics provider StarTrack.
Under the agreement, StarTrack gains the branding space on the back of Sydney FC’s playing shirts.
StarTrack began its association with the club last year, joining Sydney FC as a major partner at the beginning of the 2013-14 A-League season.
The expanded sponsorship begins on July 1, running until the end of the 2016-17 season, and follows the decision last month by Sydney’s front-of-shirt sponsor Webjet to extend its own association for a further two years.
StarTrack’s elevation means it replaces Destination NSW on the Sydney FC commercial roster. The local tourism authority became a premium partner in 2012.