English Premier League football club Southampton has signed a sponsorship deal with sports hydration brand Wow Hydrate.
The two-year deal names Wow Hydrate as the club’s official sports hydration partner.
As part of the agreement, Wow Hydrate will work with Southampton on a range of digital content series designed to help fans fulfil their health potential.
The company will receive brand exposure across Southampton’s social media channels, during press conferences and on match days, while its products will be trialled with the club’s women’s team.
Wow Hydrate’s brand ambassadors include Premier League footballers Ruben Loftus-Cheek and Patrick van Aanholt, England women’s star Fran Kirby, rugby player Billy Searle, BMX national champion Tre Whyte and professional boxer Joe Cordina.