The NBA 2K League has announced a multiyear partnership with Sony Interactive Entertainment that makes PlayStation5 the official console of the National Basketball Association's esports property.
As part of the agreement, the 23 NBA 2K League teams and 138 players will compete on the PS5 during games and events.To kick off the partnership, PS5 will serve as the presenting partner of the upcoming “NBA 2KL Three for All Showdown,” which will take place on April 9-10.
The online 3-on-3 tournament will feature NBA 2K League players, fans and social media influencers, competing in NBA 2K21’s “The City” for a share of a $25,000 prize pool.
The two parties will also collaborate on a custom content series that will run during NBA 2K League broadcasts and on the league’s social and digital channels.
Additionally, PlayStation will have a presence in league broadcasts through branding and signage in the league’s physical and virtual studios.
“NBA 2K League players are the best in the world at what they do, so it’s only fitting that they compete on the best gaming equipment in the world,” said NBA 2K League president Brendan Donohue.
“PlayStation is a long-standing global leader in interactive entertainment, and we are thrilled to be able to leverage their gaming expertise and technology to create the optimal experience for NBA 2K League players and fans," he said.
The partnership also marks the first of its kind for PS5 consoles with an esports league.