Slovenian company partners with European Handball Federation

Slovenian home products manufacturer Gorenje has reached agreements to sponsor two of the European Handball Federation’s leading competitions.

Gorenje will serve as an official regional premium sponsor of the Champions League club competition for a three-year period, from 2017-18 to 2019-20.

The company has also been named as an official sponsor of the next two editions of the men’s EHF Euro national team tournament. The deal covers the 2018 event in Croatia and the 2020 tournament, which will be staged in Sweden, Austria and Norway.

Both deals grant Gorenje branch exclusivity in the home appliance sector.

Franjo Bobinac, president and chief executive of the Gorenje Group, said: “This deal will allow us to achieve a number of our strategic goals and further enhance and advance the reputation and awareness of the brand across Europe, and in particular in Germany, Scandinavia, former Yugoslavia and Central and Eastern Europe.

“The Gorenje Group sees the sponsorship as a way to reinforce its cooperation with business partners, boost sales in selected markets, and to bring its inventive and technologically refined products closer to the European public.

“It will allow us to target our customer base and align our activities in the Velux EHF Champions League with our other sponsorship efforts and, just as we do with our products, create solutions that contribute to a ‘Life Simplified’.”