NFL American football franchise the Seattle Seahawks has agreed a partnership with beverage company Humm Kombucha.
Humm will become the club’s official kombucha. The deal, the length of which was not disclosed, aims to provide Seahawks fans with a healthy drinks option whilst at games.
Samples of Humm’s products will be offered at the club’s CenturyLink Field home stadium, where the pomegranate lemonade and coconut lime concoctions are already available on tap. All nine of Humm’s flavours are also stocked in the Seahawks’ new grab-and-go market.
“Fans will be happy to see another option for a healthy, low-sugar beverage,” Humm co-founder Jamie Danek said. “And we get to work with one of the most successful, forward-thinking and community-oriented teams in the league. It’s a huge win for us.”
Kombucha is a fermented tea that is low in sugar and calories.