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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Monkey Knife Fight seals fantasy sports partnership with LA Kings, LA Galaxy
Sports and live entertainment company AEG has signed up North American daily fantasy sports gaming platform Monkey Knife Fight as a sponsor of three of its sports teams in Southern California.
AC Milan focuses on fan engagement with Repx deal
Italian football club AC Milan has signed a licensing deal with UK-based fintech company Repx
Roca sponsors Spanish football team in China in deal brokered by Sportfive
Spanish bathroom brand Roca has struck an agreement to sponsor the Spanish national men’s football team in China, in a deal brokered by the Sportfive agency.
Socios.com fan token replaces Bwin on Valencia shirtfront in visibility asset first
Spanish LaLiga club Valencia CF will become the first sports team to promote Socios.com fan tokens on the front of their shirts from the start of next season