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SAP prolongs ties with Extreme Sailing Series

Software company SAP has renewed its technology sponsorship deal with the Extreme Sailing Series.

The extended agreement will run for four years, through to 2022.

SAP will continue to provide its business software and analytics solutions to organisers and competing teams.

Scott Over, commercial director for the Extreme Sailing Series, said: “SAP technology has transformed not only the fan experience and teams’ performance, it has also enhanced the management and operational side of the series through the development of the SAP Sailing Race Manager.

“The sailing landscape has changed dramatically since our partnership began, not least the introduction of foiling boats to the series. SAP has enabled us to remain at the forefront and take the event to the next level of innovation, interaction and participation.”

The company, which began its partnership with the series in 2012, also serves as a title partner of reigning champion the SAP Extreme Sailing Team.