HomeNewsNewsTechnologyBaseballUSA

San Francisco Giants’ stadium called Oracle Park after naming-rights deal

The San Francisco Giants’ stadium will now be called Oracle Park after the Major League Baseball team signed a 20-year naming-rights deal with the technology giant.

The deal is estimated to be worth north of $200m (€173m). Giants president and chief executive Larry Baer described it “very much in line with other recent naming-rights deals for top-tier facilities”.

The waterfront stadium has been known as AT&T Park since 2006; prior to that it was known as Pacific Bell Park and then SBC Park. The naming change will be immediate, with temporary Oracle Park signs going up on Thursday.

AT&T’s naming rights were due to end after the 2019 season but the Giants informed the company that they were going in a different strategic direction. A deal was stuck to end the partnership early.

The move means Oracle retains significant brand awareness in the Bay Area. The Golden State Warriors are currently playing their last season at Oracle Arena, which will be renamed when the NBA team move to the Chase Center in San Francisco.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.