San Francisco Giants’ stadium called Oracle Park after naming-rights deal

The San Francisco Giants’ stadium will now be called Oracle Park after the Major League Baseball team signed a 20-year naming-rights deal with the technology giant.

The deal is estimated to be worth north of $200m (€173m). Giants president and chief executive Larry Baer described it “very much in line with other recent naming-rights deals for top-tier facilities”.

The waterfront stadium has been known as AT&T Park since 2006; prior to that it was known as Pacific Bell Park and then SBC Park. The naming change will be immediate, with temporary Oracle Park signs going up on Thursday.

AT&T’s naming rights were due to end after the 2019 season but the Giants informed the company that they were going in a different strategic direction. A deal was stuck to end the partnership early.

The move means Oracle retains significant brand awareness in the Bay Area. The Golden State Warriors are currently playing their last season at Oracle Arena, which will be renamed when the NBA team move to the Chase Center in San Francisco.

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