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RLWC2021 engages Riverside Brands as licensing agent

Dallin Watene-Zelezniak of New Zealand runs with the ball during a Rugby League Test Match against England (Photo by Russell Lansford/Getty Images)

Riverside Brands has been unveiled as the exclusive licensing agent of the 2021 Rugby League World Cup, which will be held in England.

Riverside Brands will create third-party collaborations and license agreements for the competition, which is scheduled to run from October 23 to November 27 next year.

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