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Red Sox sets league first with MGM deal

Major League Baseball’s Boston Red Sox has sealed a partnership with casino operator MGM Resorts.

The multi-year deal marks the first time that a team from the league has linked up with a gambling provider.

MGM Resorts will be the Official and Exclusive Resort Casino of the Red Sox and will benefit from branding placement behind the home plate at the team’s Fenway Park ballpark, as well as on the Green Monster left field wall at the stadium.

The casino operator will also receive exposure on the team’s official radio station and other team-controlled media outlets.

MGM Springfield will also host various promotional experiences throughout the year and will be the new home for the Red Sox’ annual Baseball Winter Weekend every January.

MGM is already the official gaming and entertainment partner of MLB, which has agreed a number of deals in the sector itself after the US Supreme Court overturned a ban on sports betting last May.

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