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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Vodacom extends Super Rugby ties under fresh SARU deal
Telecommunications company Vodacom has extended its long-running partnership with the South African Rugby Union, the sport’s governing body in the country.
Premiership Rugby fills new sponsorship category with Citizen deal
Premiership Rugby, the governing body of the top division of English rugby union, has signed its first official timekeeper after agreeing a two-year deal with the UK arm of Japanese watch manufacturer Citizen.
Bath Ales extends Bath Rugby deal as fans eye mid-May return to stadium
UK beer brand Bath Ales has extended its long-running sponsorship of English Premiership side Bath Rugby for a further two years to the end of the 2021-22 season
Vodafone extends main shirt deal with Wasps Rugby
English Premiership Rugby club Wasps has extended its main shirt sponsorship deal with telecommunications company Vodafone until the end of the 2023-24 season