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Premier League scores extension with Tag Heuer

Swiss watchmaker Tag Heuer has renewed its partnership with football’s English Premier League.

Tag Heuer will remain the official timekeeper of the Premier League for at least the 2018-19 season. The company has held the role for the past two years.

To mark the extension, the firm has launched a new Premier League interactive watchface for Tag Heuer Connected Modular watch owners.

Developed in partnership with the league, the watchface has been designed to deliver the latest Premier League news, scores and updates to fans.

Richard Masters, managing director of the Premier League, said: “Tag Heuer has a strong track record of associating with elite sport and their new Premier League specific watchface and app is a fun and innovative development that will allow people with Connected watches to feel even closer to the Premier League.”

The 2018-19 Premier League season kicked off last weekend.