National Basketball Association (NBA) franchise the Philadelphia 76ers have agreed a multi-year, multi-platform partnership with Parx Casino.
Effective immediately, the local establishment will be the presenting partner for the Sixers Dream Team – the 76ers cheerleading squad – and will also present the Sixers Halftime Radio Show for all regular-season games.
As the presenting partner for the Sixers Dream Team, Parx will be featured in a co-branded logo for use on the scoreboard in-arena, as well as on warm-up uniforms, trading cards, web pages on the team’s website, and any other Sixers Dream Team materials produced throughout the partnership.
The Sixers Halftime Radio Show features interviews with home and visiting players, front office staff and other guests.