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Paris 2024 checks in with AccorHotels

Global hospitality group AccorHotels has signed up as an official sponsor of the Paris 2024 bid for the summer Olympic and Paralympic Games.

AccorHotels is the 11th company to back to the bid, with sponsorship revenue generated by Paris 2024 now standing at €22m ($24.6m) of the €30m target.

As part of the agreement, AccorHotels will support the city’s Olympic campaign by activating programmes that will help to enhance both public and corporate engagement with the bid.

AccorHotels holds naming rights to one of the venues that would be used during the Games if the Paris bid proves successful. The AccorHotels Arena, which was opened in the city last year, has been put forward to host judo, basketball and wheelchair basketball contests.

The Paris bid team faces competition from Budapest, Los Angeles and Rome to host the 2024 Games. The election of the host city will take place in September next year at the International Olympic Committee Session in Lima, Peru.