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Norwich seals Lotus deal on eve of Premier League return

Norwich City has confirmed a new partnership with car brand Lotus ahead of the football club’s return to the English Premier League this weekend.

Under the deal, Lotus branding will feature on the first-team ‘walk-out’ jackets, on all academy shirts from the U23 squad through to the U9 squad, and on pitch-side branding at Carrow Road, the club’s home stadium.

Norwich’s training facility at Colney will also be renamed the Lotus Training Centre, while the club’s new academy building will be called the Lotus Academy.

The length of the multi-year agreement was not revealed.

Lotus will use the partnership to promote the launch last month of the first fully electric British ‘hypercar’, as well as the Evija production car, which is designed and produced at the car-maker’s headquarters in the village of Hethel in Norfolk – the club’s home county.

Norwich kicks off the new season tomorrow (Friday) with a trip to Liverpool after the club secured promotion to the top division by winning the second-tier Championship last season.