Norwich seals Lotus deal on eve of Premier League return

Norwich City has confirmed a new partnership with car brand Lotus ahead of the football club’s return to the English Premier League this weekend.

Under the deal, Lotus branding will feature on the first-team ‘walk-out’ jackets, on all academy shirts from the U23 squad through to the U9 squad, and on pitch-side branding at Carrow Road, the club’s home stadium.

Norwich’s training facility at Colney will also be renamed the Lotus Training Centre, while the club’s new academy building will be called the Lotus Academy.

The length of the multi-year agreement was not revealed.

Lotus will use the partnership to promote the launch last month of the first fully electric British ‘hypercar’, as well as the Evija production car, which is designed and produced at the car-maker’s headquarters in the village of Hethel in Norfolk – the club’s home county.

Norwich kicks off the new season tomorrow (Friday) with a trip to Liverpool after the club secured promotion to the top division by winning the second-tier Championship last season.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France