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New Amsterdam Vodka enters football market with Crystal Palace deal

Spirits brand New Amsterdam Vodka has been named an official partner of English Premier League football club Crystal Palace.

As part of the deal, the length of which was not disclosed, New Amsterdam Vodka will be promoted across Crystal Palace’s new digital content platform, which will be in operation during the club’s home games at its Selhurst Park stadium.

New Amsterdam Vodka will also launch a consumer campaign featuring fan promotions and events, as well as alcohol awareness initiatives.

The partnership is New Amsterdam Vodka’s first in professional football.

Crystal Palace begins the 2016-17 season with a home game against West Bromwich Albion tomorrow (Saturday).