To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
BikeExchange signs on as title sponsor of UCI WorldTour team
Online cycling marketplace BikeExchange has agreed a deal to become a title sponsor of Australian UCI WorldTour cycling team Orica-GreenEdge ahead of the start of the showpiece Tour de France event this weekend.
UCI ProTour’s Team Belkin to rotate co-sponsors
UCI ProTour cycling outfit Team Belkin has announced it will rotate co-sponsor space on its jersey throughout the 2014 season.
Telefonica back in the saddle with Team Movistar
Spanish telecommunications company Telefonica has extended its sponsorship of UCI WorldTour cycling squad Team Movistar for the next three years.
Tinkoff Credit Systems secure main sponsorship of cycling team
Russian banking group Tinkoff Credit Systems will become the main title sponsor of Riis Cycling after founder Oleg Tinkov agreed a takeover deal for the leading UCI World Tour team.