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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Malaysian telco Maxis signs sponsorship deal with top esports gaming team
Malaysian telco Maxis Communications have signed a sponsorship deal with professional esports club Team Secret, currently the top Dota 2 team in the world
ESL Gaming makes cryptocurrency move with Coinbase
Esports tournament organiser ESL Gaming has agreed a sponsorship deal with cryptocurrency company Coinbase
Monster Energy signs wide-ranging sponsor deal with ESL Gaming
Energy drinks brand Monster Energy has agreed a deal to sponsor esports event organiser ESL Gaming
Mad Lions sign Kappa sponsorship and e-commerce deal
Esports team Mad Lions has signed up global sportwear company Kappa as its kit supplier.
As part of the deal, the brand will provide kit worn by all competitors across all Mad Lions teams in Europe