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Minnesota United partners with Blue Cross Blue Shield of MN

Minnesota United FC will feature new sponsor Blue Cross and Blue Shield of Minnesota on its training kit jersey. The health care provider signed a three-year sponsorship deal with the MLS club which was announced on Wednesday. The deal is Minnesota’s first involving sale of space on its training tops.

The partnership also involves several grassroots components including the creation of “Soccer Nights in Minnesota”, which will promote health and wellness in conjunction with youth clubs throughout the Greater Twin Cities area. Blue Cross will also serve as a presenting sponsor of the Minnesota United’s Unified Team, which is the soccer program of the Special Olympics.

“Teaming up with MNUFC is a great fit with our commitment to promote both individual and community health,” said Kirstie Foster, vice-president communications and social responsibility. “We are excited to join in Minnesota United’s efforts to engage with young people in projects that foster important life skills like teamwork, good health and community pride.”

Minnesota United also announced on Wednesday the completion of construction at Allianz Field in St Paul, which will serve as the club’s new home. The $250m (€220m), privately-funded stadium was formally turned over to the club from construction manager Morton. The first MLS match at the new ground will be held April 13 against New York City FC.