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Milwaukee Bucks secure latest sponsor for new arena

NBA basketball franchise the Milwaukee Bucks has agreed a deal with Master Lock, through which the security and safety solutions company will sponsor the team’s new arena.

The team is due to move into the Wisconsin Entertainment and Sports Center in 2018. Master Lock, a Milwaukee-founded company, will serve as the official lock of the Bucks’ locker room at the 17,500-seat facility.

Under the agreement, player lockers at the arena will be fitted with Master Lock’s new electronic built-in locker locks, which will seek to elevate the experience for players and facility managers with their modern design, intuitive display screen, advanced performance and low maintenance.

The Bucks Locker Room Report will also be presented by Master Lock and feature a series of branded player interview segments after each game at the new arena. This content will be published online and distributed across Bucks and Master Lock digital channels.

“Master Lock’s innovative security technologies are a perfect fit for our new state-of-the-art arena,” Bucks president Peter Feigin said. “We are proud to partner with another world-class company with Milwaukee roots, as we continue to bring the best in all areas to our new venue.”