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Media Markt adds promoted clubs to Bundesliga portfolio

Consumer electronics retailer Media Markt has strengthened its position in German football by agreeing sponsorship deals with SC Freiburg and Red Bull Leipzig, and renewing its partnership with fellow Bundesliga club FC Köln.

The lengths of the agreements were not disclosed, but the deals will at least cover the upcoming 2016-17 Bundesliga season.

Media Markt’s deals with newly-promoted Red Bull Leipzig and SC Freiburg take its total number of Bundesliga partnerships to 11. The company also sponsors Borussia Dortmund, Borussia Monchengladbach, Eintracht Frankfurt, Schalke 04, Ingolstadt, Hamburg, Hertha Berlin and TSG Hoffenheim.

Media Markt benefits from TV-visible advertising exposure at each club's home ground, and organises various marketing campaigns and activation events to promote the partnerships. The company is also the main shirt sponsor of Ingolstadt.

The 2016-17 Bundesliga campaign begins on August 26.