Lyon ties up new sleeve sponsor

Recruitment company Groupe Adéquat has agreed a deal to become the new sleeve sponsor of French Ligue 1 football club Olympique Lyonnais.

The two-year deal covers the 2018-19 and 2019-20 seasons, with Adéquat’s logo to feature on the left sleeve of Lyon’s shirts during Ligue 1 matches.

Adéquat, which was formed in Lyon in 1987, said it would use the partnership to better its relationship with employees and customers.

As part of the agreement, Adéquat has recruited more than 500 people to work on events at Lyon’s Groupama Stadium, including football matches. The company will also benefit from extensive brand exposure throughout the stadium.

Adéquat will replace social housing developer Alila as Lyon’s sleeve sponsor