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Liverpool taps into Thai market with new partnership

English Premier League football club Liverpool has entered into a partnership with Thai coconut water brand Chaokoh.

The brand has agreed a three-year deal to become Liverpool’s official coconut water partner. The agreement will run from 2016 to 2018 and represents Liverpool’s first global partnership with a Thai company.

As part of the deal, Chaokoh will be promoted across Liverpool’s digital and social media platforms. Products with Liverpool-branded packaging will also go on sale in the coming months.