Leicester extends Toyo Tires partnership

English Premier League football club Leicester City has renewed its partnership with Japanese tyre manufacturer Toyo Tires.

The new deal will cover the remainder of the 2016-17 season, with Toyo Tires continuing to serve as an official club partner.

Toyo Tires will benefit from considerable advertising exposure at Leicester’s King Power Stadium, with its branding also featuring on the club’s first-team training wear.

Leicester first partnered with Toyo Tires at the start of the 2014-15 season.

Leicester’s head of new business, Mark Davies, said: “The success of the last two years has seen our friends at Toyo Tires benefit from the massive global exposure that being associated with the Premier League champions brings and we hope to continue that for years to come.”