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Leicester City links up with Betfair

English Premier League football club Leicester City has sealed a partnership with internet betting exchange Betfair.

The deal will run until at least the end of the upcoming 2015-16 season.

As the official betting partner of the club, Betfair will provide a series of exclusive offers to Leicester fans during the campaign.

“Betfair is a world leader in online betting and has an extremely strong presence in professional football, owing to their expertise in engaging football supporters and their innovative methods that have become industry standard,” Leicester commercial director Ian Flanagan said. “We’re very much looking forward to working with them in the coming 2015-16 season and to forging a relationship that will have great benefits for both parties.”