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Lazio signs up cruise partner

Cruise ship company MSC Crociere has agreed a deal to become a premium sponsor of Italian Serie A top-flight football club Lazio for the remainder of the 2013-14 season.

Under the deal, MSC Crociere and Lazio will jointly develop various initiatives aimed at the consumer and business markets.

One initiative will see MSC Crociere launch a Lazio-themed cruise, which will offer fans the chance to take part in various activities whilst on board. Current and former Lazio players are expected to be involved in the initiative.

Lazio currently sits 10th in Serie A having accumulated 28 points in 21 games so far this season.