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LaLiga partners with hotel group

LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with the Palladium Hotel Group.

Through the agreement, the hotel chain will integrate a 'LaLiga Corner' space in its sports bars and throughout Hard Rock Hotel resorts.

The spaces will feature LaLiga shirts, official balls and a replica of the LaLiga trophy. The initiative will begin with the Grand Palladium Palace Ibiza Resort & Spa, and the ‘3rd Half Sports Bar’ at the Hard Rock Hotel Ibiza and Hard Rock Hotel Tenerife.

The LaLiga Corner spaces will feature competitions, presentations, games, drinks, American-style menus and screens broadcasting sporting events. Each of the 20 top-tier LaLiga teams will have representation in the resorts.

Sergio Zertuche, chief sales and marketing officer of Palladium, said: “(I am) pleased with this unprecedented agreement between Palladium Hotel Group and LaLiga. We are very proud to introduce, in a special way, LaLiga in the countries in which we have a presence. With this new collaboration we promote sports and a healthy lifestyle.”

Palladium operates hotels in Spain, Mexico, Dominican Republic, Jamaica, Sicily and Brazil.