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Kreativ Dental gets teeth into World Snooker’s European Tour

Hungarian-based dental centre Kreativ Dental has reached a title sponsorship agreement with World Snooker for its European Tour series.

The 2015-16 Kreativ Dental European Tour will take in six events across the continent and aims to grow snooker outside of the game’s traditional territories.

Additionally, Kreativ Dental will partner the final two European Tour events of the ongoing season – this month’s Lisbon Open and the Gdynia Open in Poland next February.

Kreativ Dental made its maiden move into snooker by serving as the naming sponsor of the European Tour’s Ruhr Open in Mulheim, Germany last month.

Attila Knott of Kreativ Dental said: “The recent Ruhr Open which we sponsored was one of the most exciting this year. As most of our patients come from within Europe, Eurosport gives us excellent exposure to our future patients.”

World Snooker chairman Barry Hearn added: “This series has been hugely successful in terms of taking snooker to countries such as Bulgaria, Latvia, Portugal and Poland for the first time. Alongside our partners we will continue to develop these new markets and enhance our sport’s international growth.”