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ITF and Adecco extend partnership

Human resources service provider Adecco has renewed a sponsorship deal with the International Tennis Federation (ITF).

Adecco will continue to be the ITF’s official HR partner for the governing body’s two team competitions, the men’s Davis Cup and the women’s Fed Cup.

The extension has been announced ahead of this weekend’s Davis Cup World Group semi-finals and play-offs and will run for three years, from 2017 through to 2019.

Adecco has sponsored both tournaments since the end of 2010 after having served as a sponsor of the Davis Cup from 2002 to 2007.

In addition to the on-court speed serve package and the distinctive Adecco benches, Adecco will create an Adecco Speed Serve Fan Zone at both finals.

Alain Dehaze, chief executive of Adecco Group, said: “Adecco’s long-standing association with the world of sport is embedded in our core values of team spirit, responsibility, passion, entrepreneurship and customer focus. As the world’s leading provider of HR solutions, we are able to bring and share with this partnership, our strong expertise in recruitment and HR management.”

The announcement follows the renewal through to 2018 of long-time Davis Cup sponsor, watchmaker Rolex, earlier this year.